the artsy curator

Week 13 &14- Final Presentation

Cover slide.

Fashion Collection narration.

Introducing our title, 'Heroine'. Heroine is a type of psychedelic drug, and its other pronunciation also means a 'female hero'. Through this title, we would like empower women to dress confidently in bold colours, without the fear of being judged.

These are the demographics for the collection.

There are three main selling points that makes us different from others. Our garments are hassle-free, and easily mixed and matched amongst each other. It can be worn at any time of the day.

We selected this theme prediction from WGSN to expand our ideas from.

Mindmapping of the idea 'Psychotropical'. Mind maps really helped us expand our ideas.

Our competitior, Ague De Coco.

Ague De Coco showcased at Sau Paulo Fashion Week. Her designs feature the most beautiful coastal landscapes. Their target markets are women who priorities the quality and comfort.

Alexis Mabille as our designer reference

Alexis Mabille's collection is made out of savvy silhouettes with a twist of different eras. It is chic and fun-loving. Its garments have a movement that suggests sensuality.She is known for light, fluid and precise cuts in her garments.

A Line Silhouette

A Line silhouette starts below the natural waistline, lightly skimming the hips, as it extends to the hem and forming an A shape.

H-Line Silhouette

H-Line silhouette is slim-fitting with a straight, narrow cut that falls just below or above the knee.

Tent Silhouette

Tent silhouette does not have a visible waistline.

Inspiration from WGSN- Ruffles.

Details that we intend to include in our collection.

The selected colour scheme.

We chose lightning bug, yellow glare, charged pink, solar orange, and metallic blue butterfly.

We chose a light and dark tropical printed fabric to match with each other.

The fabrics that we select are light weight and easy to travel.

Design by Liyana (I)

Design by Liyana (II)

Design by Liyana (III)

Design by Liyana (IV)

Design by Liyana (V)

Design by Jessica (I)

Design by Jessica (II)

Design by Jessica (III)

Design by Jessica (IV)

Design by Jessica (V)

My design (I)

My design (II)

My design (III)

My design (IV)

My design (V)

Design by Norimah (I)

Design by Norimah (II)

Design by Norimah (III)

Design by Norimah (IV)

Design by Norimah (V)

Our final collection of 20 garments.

Last slide of the presentation.

Week 12- Fashion Curating of Garments (Final)

Week 12- Fashion Curating of Garments (FINAL)

After consulting Ms Debra and compiling my group member's suggestions for our final group curation, we managed to curate a proper narration.

Based on our final collection, we curated a narration.

"Titled 'Heroine', the principle design concept is inspired by theme Psychotropical which was adapted from WGSN's forecast for 2018. This unique contrast of psychedelic and botanical theme combines deep and saturated colours to stimulate a hallucinatory and trippy experience for those with wanderlusts. The heroine is a type of euphoric drug, and it also defines a woman who is admired for her brave acts and fine qualities. This eccentric Resort wear collection plays with pleats, ruffles, and gathers that appeases to young female audiences to stand out in the crowd. These details are used as border details to define the shape of the garments in different ways. A traveling wanderlust would complete her outfit with this collection's accessories which feature chunky platforms, sandals, printed scarves in our signature prints, and not forgetting a pair of chic sunglasses. The silhouettes for this resort wear collection is inspired by Alexis Mabille Resort 2017, adapting a casual and relaxed feel- Tent and H-Line. This collection uses crease-proof and lightweight fabrics, which provides comfortability and are also hassle-free. Versatility is one of this collection's major selling points as the garments are easy to mix and match with one's swimsuit or to wear on its own. All in all, 'Heroine' is a collection that will bring out the most fun and exciting aspect in your holidays."

Curation slide for the presentation

Week 11- Fashion Curating of Garments

Week 11- Fashion Curating of Garments

A Fashion Show narration should consist of:
1. Lead sentence- an introduction that describes the outfits in general.
2. Analysis of the garment- details of the season; describing the garments in logical sequence (top to bottom; front to back)
3. Learning experience while selecting, constructing the garments.
4. Accessories
5. Original ideas and techniques designers used (How will it be worn?)
6. Closing sentence

Final 20 designs for Heroine resortwear collecctiong.

Week 10- Presentation Reflection

Week 10- Presentation Reflection

This week was our first round of presenting our primary slides to Ms Debra to provide us beneficial feedback.

Initially, our collection designs consist of lots of lace. We used the trend forecast 'Sultry Sheer' from WGSN as our inspiration. Little did we know, the idea of 'Sultry sheer' was mainly for night gowns, as the word 'sultry'. implicates sexual vibes. We scraped off the idea of pathetically using sultry sheer as resort wear collection.

Personally, I think most of us were rushing our way through the entire presentation preparation. Many key points were neglected and I wish we had done a better job. However, it's not the end of the world. We will try our very best to improve on our primary slides and gradually working up to our ideal presentation on week 14.

Week 9- Designing A Collection

After expanding our knowledge and getting a deeper insight of the fashion world, it is time to apply everything we have learned into the next assignment- Designing a garment collection.

Firstly, we are required to come up with a theme based on the latest trend reports from WGSN. Next, we perform primary and secondary research based on the chosen theme. Primary research means to source information directly from interviewing people or visiting the location. Secondary research sources such as websites and magazines.

WGSN 2018 Spring Summer Prediction

We were particularly attracted to the theme 'Psychotropical' on WGSN's 2018 forecast. When I first came across this theme, I could related to vivid colours and nature. It would be absolutely perfect to be able to design a quirky resort wear with bold colours.

Psychotropical's colour scheme

Psychotropical's colour scheme consist of mostly highly saturated colours, which gave a bigger opportunity of mix and matching pieces of garments. Particularly, colour blocking and vibrant print designs.

1. Tropical Printed Fabric (Light)

2. Tropical Printed Fabric (Dark)

We selected a dark tone tropical printed fabric and a light tone tropical printed fabric to contrast against each other. The psychedelic and botanical prints will stimulate a hallucinatory and trippy experience for those with wanderlusts, hence the theme Psychotropical and the title of the collection -'Heroine'.

Week 8- Technical Drawing(II)

Week 8- Technical Drawing (II)

For this week, we learned how to draw technical flats accurately based on the template. I realized I always miss out the seam line on the back drawing. I began to understand the importance of practicing drawing these flats and to hone this skill for people in the fashion industry. These drawings will be the language between you and the pattern cutter, machinists, and other. It must be drawn accurately to avoid misunderstandings.

Labeled answers for the diagram.

Spec sheet used for technical flats template.

Types of Blouse

Types of dresses

I also did computerised technical flats from Adobe illustrator. Personally, I still prefer hand drawing my technical flats as I work more efficiently in the traditional method. Although it may not be as precise as computerised flats, it still has its uniqueness and smooth line flow.